Denada S. Jackson

Office of Constituent Service Manager (March 2020 - Present)

City of Charlotte, provides municipal services to over 860,000 residents

• Provide relationship management, communication support and event management for Mayor and City Council

• Lead the team that provides constituent relations for Mayor and City Council

• Develop and execute public relations strategy for Corridors of Opportunity, a $38.5 million investment to renew Charlotte's corridors 

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Communication Program Manager (November 2019 - March 2020)

City of Charlotte Communication & Marketing, public relations department for city-wide communications

• Collaborate with over 16 municipal departments to develop city-wide messaging and public relations campaigns to share the Charlotte story

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Public Information Officer (March 2015 – November 2019)

City of Charlotte Solid Waste Services, provides waste collection for Charlotte’s single and multi-family homes

• Act as spokesperson, handled media and community relations and executed external communications for 270,000 customers.

• Developed concept for waste reduction fashion show that garnered two million media impressions, 250+ attendees.

• Create relationships with schools allowing waste reduction education to be taught to nearly 3,600 students.

• Shaped job fair ad campaign which yielded nearly 230 applicants, three times more than other fairs.

• Planned interactive media opportunities to engage and educate the millennial audience i.e. “Wilson’s World,” “Charlotte Agenda” and “Charlotte Five.”

 

Community & Parent Engagement Coordinator (January 2013-March 2015)

Project L.I.F.T., education initiative in public schools using private dollars to fund innovative strategies

• Positioned L.I.F.T. as education expert for local and national media.

• Assisted with the creation of brand materials to market L.I.F.T. schools to parents and students.

• Developed strong media campaigns landing front page and national coverage.

• Planned and executed community events with corporate sponsors as well as local and state government officials with audience size ranges of 25 – 2,000.

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Bella Boca PR (March 2007 - Present)

• Thomas & Kelly Davis, NFL player and family relationship expert.

  • Media Relations – manage and create branding and media opportunities for the couple and their family. Landed magazine covers and to showcase their family values and community support.

 

• Sow Much Good, internationally-known nonprofit providing access, education and advocacy around food justice

  • Public Relations Consultant - developed comprehensive public relations plan and established intern program. Acquired local and national media coverage for the nonprofit to yield sponsor and donor support.

 

• Nolimit Larry, Carolina’s #1 radio personality

  • Manager – Assisted with website development, coordinate nonprofit events, book appearances, acquire and manage sponsorships.

 

• Interior Motives, modern furniture store owned by HGTV Design Star

  • Developed and executed cause-marketing initiatives, performed media relations, aligned strategic partnerships.

 

• NC Legislative Congressional Black Caucus Foundation, scholarship arm of the black U.S. congressmen

  • Media Relations – composed press releases, scheduled/managed media interviews.

 

• Anthony Hamilton, GRAMMY award winning recording artist

  • Publicist – pitched stories to local and national media, created signature initiatives to promote album.

 

 

Manager of Communications & Programs (January 2005- February 2007)

B&C Associates, Inc. – public relations firm, clients: Nissan North America, Rooms To Go, American Red Cross

• Created signature programs – Nissan Student Government Leadership Program which worked with students from 65 colleges across the country.           

• Developed and executed communication / media strategies.                                                       

• Coordinated client participation at local and national conferences i.e. the NAACP, Urban League and Black Caucus.